English name: SMOORE
    Chinese name: 思摩尔

    Founded: 2009
    Founder: Steven Yang
    Headquarters: Shenzhen, Guandong
    Key people: Steven Yang
    Websites: www.smooreholdings.com, www.smoorecig.com
    Encyclopaedic information: None

    SMOORE International Holdings Co, Ltd is a Chinese e-cigarette brand with its corporate headquarters in Shenzhen, Guangdong. It is the largest manufacturer of vaping devices and components in the world.

    Established as Shenzhen SMOORE Technology Limited in 2009, the company owns two major e-cigareette brands, including Vaporesso and FEELM.

  • RELX




    English name: RELX Technology
    Chinese name: 悦刻

    Founded: January 2018
    Founder: Kate Wang
    Headquarters: Shenzhen, Guandong
    Key people: Kate Wang
    Websites: www.relxnow.com, www.relxtech.com
    Encyclopaedic information: Baidu Baike

    Shenzhen RELX Technology Co, Ltd is the owner of Chinese e-cigarette brand RELX with its corporate headquarters in Shenzhen, Guangdong. It is the first unicorn e-cigarette brand in China with over 2,500 store across China.

  • Vaping firm RELX raises $1.4 billion in IPO


    Shenzhen News (Shenzhen)—Shenzhen e-cigarette maker RELX Technology Inc. has raised $1.4 billion in a US initial public offering, giving the company a market value of about $46 billion.

    The company, backed by Sequoia Capital China, sold 116.5 million shares for $12 apiece in its trading debut. Citigroup Inc and China Renaissance Holdings Ltd led the IPO that saw the share price jump 146%.

    RELX, founded in 2018, is China’s largest e-cigarette maker with 62.6% of the country’s market. The vaping industry has boomed in China despite increased regulations amid concerns about its potential health effects. Online sales of e-cigarettes is banned in China.

    The country is the world’s largest potential vaping market, with an estimated 286.7 million adult smokers in 2019. Despite this, vaping products have a 1.2% market penetration rate, compared to 32.4% in the US.

    Another Shenzhen-based e-cigarette company, Smoore International Holdings Ltd, listed in Hong Kong last year and has gained over 500% from its offer price.

  • Nayuki



    English name: Nayuki
    Chinese name: 奈雪的茶

    Founded: December 2015
    Founder: Peng Xin
    Headquarters: Shenzhen, Guandong
    Key people: Peng Xin, Zhao Lin
    Websites: www.na-yuki.com
    Encyclopaedic information: Baidu Baike

    Shenzhen Pindao Restaurant Management Co, Ltd is the owner of Chinese tea chain Nayuki with its corporate headquarters in Shenzhen, Guangdong. It is the first unicorn tea chain in China with over 350 store across 51 cities in China.

    Nayuki opened its first Singapore store in December 2018, marking the first step of its international expansion.

  • Shenzhen News (Shenzhen)—Shenzhen Pindao Restaurant Management, owner of tea chain Nayuki, has completed a Series C funding around of over US$100 million to bring the company value at almost US$2 billion.

    The latest funding round is said to be led by private equity firm PAG with Jack Ma’s Yunfeng Capital among the investors.

    Nayuki is said to be considering an IPO in Hong Kong, after the coronavirus pandemic stalled its plans following is reported filing of an offering in the US last February. This comes as Heytea, another major tea chain in China, is reported to be planning for an IPO in Hong Kong in 2021.

    The company will invest the funds on product research and supply chain digitalisation.

    Founded in 2015, Shenzhen-based Naiyuki has more than 350 stores across 51 cities in China. It is the first unicorn in China’s tea chain sector.

  • Ximalaya



    English name: Ximalaya FM
    Chinese name: 上海喜马拉雅科技有限公司

    Founded: August 2012
    Headquarters: Pudong, Shanghai
    Websites: www.ximalya.com
    Encyclopaedic information: Baidu Baike

    Ximalaya FM is a Chinese podcasting platform with its headquarters in Pudong, Shanghai. It is the largest podcast and audio content platform in China with over 600 million users in China, 50 million overseas users, and 10 million content creators.

    It is a unicorn startup and is considered an important channel for promoting Chinese culture. The company’s mission is to share human knowledge through sound.

  • Xiaomi



    English name: Xiaomi Corporation
    Chinese name: 小米集团

    Founded: April 2010
    Founder: Lei Jun
    Headquarters: Haidian, Beijng
    Websites: www.mi.com
    Encyclopaedic information: Wikipedia, Baidu Baike


    • Youpin
    • Sunmi

    Xiaomi Corporation is a Chinese multinational electronics company with its headquarters in Beijing. It makes and invests in smartphones, mobile apps, laptops, home appliances, bags, shoes, consumer electronics, and many other lifestyle products.

  • Shenzhen News (Shenzhen)—Xiaomi and Ximalaya FM today announced a strategic partnership to cooperate in areas including podcasts, smart hardware and others. They also launched the “Ximalaya X Redmi XiaoAI Speaker Play” co-branded speaker. Users can easily listen go Xiamalya stations with their XiaoAI speakers. Both companies are exploring a podcast subscription service.

    Once the partnership depends, Ximalaya will leverage on the Xiaomi AIoT ecosystem to distribute its content to Xiaomi users at home, in cars, and other application cases.

    Ximalaya licenses its content to Xiaomi

    The partnership brings the large amount of quality Ximalaya content to the sizeable Xiaomi user base. Ximalaya is making a large amount of content available to Xiaomi. Some popular family content include Peppa Pig, Ultraman, Super Wings, and Black Cat Detective. Other genres include entertainment, culture, and history. Radio drama of The Three-Body Problem, and Soul Lands and other exclusive content are also available on XiaoAI speakers.

    Over a hundred million Xiaomi users enjoy Ximalaya content, with over 30 million Xiaomi users tuning in to Ximalaya podcasts each month. Ximalaya has existing partnership with Xiaomi’s XiaoAI speaker, Xiaomi Music, Xiaomi Radio, and other products. By providing Ximalaya accounts access to XiaoAi Speaker, playback progress across can sync across the whole XiaoAI produce range in realtime, allowing the devices to be synced across different usage applications. Users can access Ximalaya content easily from XiaoAI Speaker app, allowing them quick access to select their favourite content.

    Market statistics indicate that the sale of XiaoAI Speakers exceeded 22 million units since its launch three years ago, and accumulated 31.9 billion wake commands. It ranked first for both revenue and sales volume for the first half of 2020. Besides controlling Xiaomi IoT devices, XiaoAI Speaker can also control close to 100 other IoT devices.

    Virtual AI assistant XiaoAI has over 61.7 billion wake commands with over 78.4 million active users each month. There are 228 million activated XiaoAI devices so far. The Xiaomi AIoT platform leads the industry with over 289 million connected devices, excluding phones and laptops.

    Ximalaya ponders Xiaomi subscription service to create a new AIoT experience

    As the leading podcast platform in China, Ximalaya provides high quality content to its 600 million users. It has attracted over 10 million popular podcast creators, including Yu Qiuyu, Kang Zheng, Guo Degang, and Madong. Ximalaya has created a podcast ecosystem around audio content.

    Ximalaya has a total traffic of 329 million as of October 2020. The company has remained steadfast in building a smart ecosystem, increasing its deployment in the automotive, smart home, smart speaker, wearables, and other hardware. Ximalaya’s goal is to become the pivotal system bridging smartphones with a wider range of convenient usage through its expansion in smart hardware.

    With this partnership in place, Ximalaya will explore building long form audio content membership service with Xiaomi for XiaoAI Speaker. Xiaomi Youpin products cater to a wide range applications. Likewise, Xiamalaya content will reach Xiaomi users at home, in cars, and other application cases.

    Using big data, Xiamalaya will improve the play-on-demand experience of XiaoAi Speaker, increasing the accuracy of XiaoAI’s on-demand audio content in different scenes, and thus allowing easy seamless switching between different devices.

  • BYD Auto


    BYD Auto

    English name: BYD Auto Co, Ltd
    Chinese name: 比亚迪汽车

    Founded: 2002
    Headquarters: Xi’an, Shaanxi
    Websites: www.byd.com, www.bydauto.com.cn
    Encyclopaedic information: Wikipedia

    Parent: BYD Co Ltd
    Major subsidiaries:

    • Shenzhen BYD Daimler New Technology Co, Ltd (Denza)
    • Shenzhen BYD Auto Co Ltd
    • Changsha BYD Auto Co Ltd
    • Shaoguan BYD Auto Co Ltd
    • BYD Auto Sales Co, Ltd.
    • BYD. Mitsubishi Motors Co Ltd (Wesing Motors)

    BYD Auto Co, Ltd (Build Your Dreams) is a Chinese automotive subsidiary of BYD Co Ltd with its corporate headquarters in Xi’an, Shaanxi. It produces automobiles, buses, electric bicycles, forklifts, rechargeable batteries and trucks. The current range of automobiles includes electric vehicles, plug-in hybrids and petrol-engined vehicles.

    BYD Auto entered a joint venture with Damiler AG to create luxury electric vehicle brand Denza in May 2010.

  • BYD



    English name: BYD Co Ltd
    Chinese name: 比亚迪股份有限公司

    Founded: February 1995
    Founder: Wang Chuanfu
    Headquarters: Shenzhen, Guandong
    Key people: Wang Chuanfu (CEO)
    Websites: www.byd.com, www.byd.com.cn
    Encyclopaedic information: Wikipedia, Baidu Baike (Brand), Baidu Baike (Company)

    BYD Co Ltd (Build Your Dreams) is a Chinese manufacturer with its corporate headquarters in Shenzhen, Guangdong. It has grown to become a major manufacturer of automobiles, battery-powered bicycles, buses, truck, forklift, solar panels, rechargeable batteries, and most notably mobile-phone batteries.